Optimus DM
Your ideal digital partner

We at Optimus DM provide end to end digital marketing and technology services to our clients worldwide. We aim to deliver consistent exponential growth to businesses through our Technology, Digital Transformation and Strategy Expertise.

Digital Marketing

  • Digital marketing refers to the process of using the digital medium to market a product. It is a highly targeted and an effective way of reaching your audience.
  • With the advent of the internet and online media, marketing has taken innovative and bold steps.
  • Digital marketing is one innovative method to reach your target audience.
  • Digital Marketing comprises SEO, SEM, Content Marketing, data-driven marketing, e-commerce marketing, SMM, email marketing, display marketing etc.
  • It is an effective and sure way of reaching your customers quickly and efficiently.
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Search Engine Optimisation (SEO)

  • SEO refers to the process providing visibility of a business to consumers trying to search products or services using Google, Bing, Siri, Alexa etc.
  • SEO involves the process of modifying, adding content, coding and increasing visibility by the use of specific and targeted keywords.
  • SEO aims to optimize your content in such a way that it appears at the top of the results page in a search engine.
  • User-friendly interface with relevant keywords will help increase traffic to your website and bring in more prospective clients.
  • It is highly targeted, dynamic, low cost and offers local as well as global visibility.
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Search Engine Marketing (SEM)

  • SEM refers to the process where business pay to search engines to show results about their company.
  • Advertisers bid on certain keywords that when typed will show their content, products or services.
  • SEM network landscapes mainly comprise Google, Bing and Yahoo.
  • The ROI on the SEM campaign can be clearly measured.
  • A combination of SEM and SEO can be used to build a successful marketing campaign.
  • SEM strategy is about increasing your website traffic, grow your customer base in the shorter term.
  • As people spend more time on search engines there is a huge scope for your brand to get noticed which in turn can translate into revenue.
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Content Marketing

  • Content marketing provides information to customers to enhance their interest in the product.
  • Information is given in the form of news, videos, infographics, blogs, podcasts etc.
  • This form of marketing mainly works in the digital space.
  • This may not always involve direct sales but builds trust and rapport with the customer.
  • Brand loyalty, brand awareness, generating leads, direct engagement with the customers, an online presence are major goals of content marketing.
  • Content marketing when combined with other digital marketing techniques, formulate a great marketing strategy.
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Email Marketing

  • Email marketing involves sending messages to people through email for commercial purposes
  • It is mainly used to send advertisements, for soliciting sales, to build loyalty, brand awareness and for building brand personality
  • Mails can be sent by purchasing data or by using existing customer database
  • Mails can be personalized to suit your business needs
  • It is a cost-effective and measurable form of advertising
  • Emails can be designed according to the gender and the geographical location of the recipient. Customers can be updated about new offers and information that will increase their interest.
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Influencer Marketing

  • Influencer marketing focuses on using individuals (often celebrities) with a lot of followers, to communicate directly to those followers.
  • Marketing strategy is formulated based solely on that celebrity.
  • Influencers have a following on social media which in turn can be used to market products and services.
  • Influencers advertise the products themselves or act as a third party.
  • Influencer marketing is not about quick payments but building your brand, credibility and putting your idea to a specific client base.
  • The R’s of Influence marketing will be Reach, Relevance and Resonance.
  • Influencer marketing makes you implement out of the box ideas to market your products or services
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Social Media Marketing

  • As the name suggests, Social Media Marketing uses social media platforms to run marketing campaigns.
  • Businesses can address a wide range of stakeholders through social media platforms like Facebook, Instagram etc.
  • A successful social media strategy can be developed by using a specific, measurable, attainable, relevant and time-bound approach.
  • Business can project an image they want the customers to associate with their brand very efficiently.
  • LinkedIn, Facebook, Instagram, Twitter etc. can be used to place target specific messages to cater to specific types of audiences.
  • Use of social media marketing enables direct engagement with potential customers.
  • Use of various analytical tools can also help gather real-world data. This, in turn, helps us enhance campaigns and increase ROI.
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Viral Marketing

  • Viral marketing generates interest in a product or a brand through extensive sharing of the content by the viewers.
  • Viral marketing works more on social media platforms like Youtube, Facebook, Instagram and Twitter.
  • Viral marketing may be in the form of video clips, interactive flash games, advergames, eBooks, memes, text messages, email messages or web pages.
  • Key factors that drive viral marketing are triggers like emotion, mass appeal, practical value and stories.
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Affiliate Marketing

  • Affiliate marketing refers to the process where a third party sells products or services and gets a commission for it.
  • Affiliate marketing is totally based on performance.
  • The company rewards affiliates for their marketing efforts when they bring in customers.
  • Common affiliate marketing channels include Influencers, Bloggers, Paid search focused microsites and large media websites.
  • Affiliate marketing can be used to develop a rapport with the customer, by making it personal, by starting to review specific products and mainly choosing a campaign that has a maximum impact
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Success Stories

digital marketing

CREEDA

CREEDA is a platform where individuals with similar interests in sporting activities can connect and play. Creeda helps you create and organize sports and outdoor activities for you and your friends. You can invite people to join games scheduled near you as well as join the games being played around you. Creeda aims to make this world one big, giant playground.Click here to Book a Consultation Session with us to know how you can accelerate your business through Digital Marketing and Technology.

digital marketing

Nx DIGITAL

Nx Digital is a consultancy firm based in Australia. Our partner Nx Digital was well acquainted with the culture and the business needs in Australia. We at Optimus DM have the best resources to lead digital marketing and technology business. This established a successful strategic partnership between Nx Digital and Optimus DM. With the assistance of Optimus DM, Nx Digital achieved the best of both worlds, providing superior quality of consultancy to its clients as well as access to the latest technology regarding marketing of their brand to achieve their goals.Click here to Book a Consultation Session with us to know how you can accelerate your business through Digital Marketing and Technology.

digital marketing

NAINORITA

Our country has several unique crafts, which are rare and hold immense cultural value. One such product is Pashmina wool from the foothills of the Himalayas. Pashmina is product with quality of par excellence and has an immense demand to consumers globally. Enter Nainorita, a company with a vision to sell pashmina shawls and scarves all over the world. But how did it plan its global reach? The answer was a global digital marketing campaign. Optimus DM analyzed the market, especially the US market and ran a concentrated campaign for Nainorita. This campaign has resulted in generating interest and recognition worldwide.Click here to Book a Consultation Session with us to know how you can accelerate your business through Digital Marketing and Technology.

digital marketing

FINLEARN ACADEMY

Stock market trading is a double-edged sword. If one is well acquainted with the nuances of trading, one is sure to reap profits. Finlearn offers courses on how to trade in the financial markets. Finlearn had the right tools and techniques for teaching trading courses, but they required medium and techniques through which they can reach to the broad spectrum of interested individuals. Optimus DM developed a digital marketing strategy for Finlearn which helped the company in becoming a leader in providing training regarding trading in the financial market.Click here to Book a Consultation Session with us to know how you can accelerate your business through Digital Marketing and Technology.

digital marketing

VVI HARDWARE

VVI Hardware are manufacturers of ultra premium range of glass automation and glass hardware fittings. They approached Optimus DM with the vision of taking the brand VVI to the next level. Optimus DM designed a top notch website for VVI and then formulated social media marketing strategy. This strategy was executed to utmost perfection, aligned with the vision of the client generating a high RoI. Today, VVI looks at Optimus DM as their perfect digital partner.Click here to Book a Consultation Session with us to know how you can accelerate your business through Digital Marketing and Technology.

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Why Optimus DM?

Premium Quality Service

The work we do is our showcase to the world and that is what fuels our growth. Thus, we provide premium quality service to each of our clients.

Highly Skilled and Professional Team

Optimus DM comprises a team of highly skilled professionals, working with extreme dedication to provide the required services to our clients.

Healthy Work Environment

We aim to provide challenging and productive work environment to our employees. Happy employees result in happy clients.

Effective Use of Technology

Our core competence is to understand the needs of the businesses and provide digital and technological services to our clients.

Precise Consultation

We at Optimus DM believe in serving the needs of the clients in the right way, through our expertise. For us, profitability and growth are by-products of client satisfaction.

Strong Ethics and Empathy

Ethics and empathy are at the core of our being. We respect and treat all human beings equally and we are an equal opportunity employer.

Timeliness

We value time extremely highly, for both ourselves as well as our clients. Consequently, we focus on concise and clear communication with each and every client of ours.

Commitment

Commitment holds great importance in professional life. We at Optimus DM strive to fulfill every commitment made to our clients.

Honest pricing

We believe in delivering quality services at a price that is fair and provides immense value.

our blogLatest Blog

Building Brand Personality
17Sep
Posted by Nx Digital

Building Brand Personality

A lot of products are essentially the same at the core but they are all priced differently. Different segments of consumers happily accept the products which appeal to them the most. This appeal or brand personality is a result of marketing.

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How do businesses become brands?
17Sep
Posted by Nx Digital

How do businesses become brands?

Brands are born out of trustworthy products backed by brilliant communication with their audiences…
Marketing is all about delivering the correct content to the right kind of audiences at the right moments… By consistently doing this over a period of time, great businesses start demanding a premium on their products or services, and that is how you have added Brand Value. Your product is now a “Brand”.

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What is Digital Marketing?
17Sep
Posted by Nx Digital

What is Digital Marketing?

We have had several business owners asking us what digital marketing is. They have been doing traditional print media advertisements and are not really familiar with the concept of digital marketing. So, I am writing this post, to explain the concept in very simple and layman terms.

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